JAMES CAMERON'S AQUAMAN MAY HAVE PULLED IN $116M, BUT STUFF THIS IN YOUR SNORKEL AND...DO SOMETHING WITH IT

Someone is thinking. Someone is using the new media. Someone is realizing that money blown on a pilot doesn't have to be money thrown away when it's not picked up.

The passed-over CW pilot for Aquaman has turned up on iTunes. And not as the (mis-titled) Mercy Reef. It says Aquaman in big blue letters. Does what it says on the tin.

While I think the pilot is intriguing (more than I thought it would be), but somewhat flawed, I think it's a brillant move on the part of Warner Bros. And, objectively speaking, I think that paired with Smallville, this would probably be a solid performer for the network. It's a lot better than most unpicked-up pilots I've seen.

This, I think, has all kinds of implications that should be patently fucking obvious.

Too little, too late for my poor Global Frequency.